SES WEB designed a brand new logo for the first “InniKoepel Fees”, combining various subliminal concepts. The colour palette is based on the the corporate colours of their host. The logo is also based on the iconic appearance of the impact crater when looked at from a satellite perspective. The main focus of the logo was to emphasise the location of the festival and the variety of activities that will be presented on the day. Seein that this is the first official festival it was important not to restrict the festival to a specific theme or cultural expectation.
The logo comprises a variety of endless possibilities taking place in the Vredefort Dome. It is also easy to produce various branded items due to the fact that the logo contains only three colours and contains no gradient scales or shadow effects; Ideal for embroidery, spot-colour printing and screen printing.